E256: 마지 알론소와 데니스 펜지(Marjie Alonso and Denise Fenzi)의 마지막 레모네이드 컨퍼런스 이야기

her end and the behavior and the sort of pro trainers i mean they're they cross over obviously both sides but on on my end and um and we realized you know as everyone does i suppose that we are kind of one big community and what we wanted to do was really try to come up with something that would help lift people up out of this gloom and it was in february wait when did we first do it it was in may or april when we first did the first lemonade and um and in a i mean melissa you were there you didn't blink for like nine weeks that it took us to put this thing together or something and uh and we said what can we do to really bring our community together and try to make something that nobody had done before that would be as accessible as possible and just give us a a touch point for everybody to gather and we did this insane thing of like i think 56 hours in three days and we tried to schedule it for everywhere on the globe and nobody slept and nobody blinked and you know and it was and it ended out being um something that was really meaningful i think to our community and certainly to our teams you know to the ivc foundation and to uh fdsa uh don't you think denise i mean i think it it's sort of really i think it was it was huge it was huge at a time when people were very afraid and we're not sure what would happen with their dog training businesses um we did quite a few scholarships that first year because third there was so much unsureness and um so yeah i i think it was absolutely a meaningful event right place right time yeah and we and we priced it as as low as we could we wanted to pay our presenters a fair wage and we wanted to um make it as affordable to everyone and you know without travel expenses and things like this you know it really became something that everybody could as much as possible you know everybody could take it take advantage of to have some place to gather with friends during this very scary and very weird time um and uh and it just it it turned into this kind of wacky thing and of course the most important thing was that you guys let me do these memes that were completely ridiculous and i had more fun than i may have ever had in my life the memes were so awesome margie for my whole life i will think about you and memes just i'm not trying to feel about that i think very good but so that's what that was and uh when is it denise the when is this event this last one is this last one is uh the 11th through 13th of this month we got what's crawling up on us quickly

a week a week from when this airs when this podcast yeah indeed so why why are why aren't we doing this for the rest of our lives because we you know we certainly have talked this one out we have i mean i maybe we could talk about i think i think here's the thing what we did when we when we put this together we said you know what can we do for our community we really did think that way and we still do and then we did a second one and then we did this third one and um and i think that we've done what we wanted to do i think we we brought together our communities we we made this as affordable as possible we brought together this incredible group of speakers some of whom had never met before all of whom are now interwoven into this giant basket of awesomeness you know um and you know across our platforms and across our community and um i think that you know everything that we're offering through lemonade we're offering through the iaabc foundations education and fdsa's education and as we move hopefully out of this pandemic in various ways we're not going to stop all this education i think that we did what we came to do we we provided what we hoped to provide and now i think our teams deserve a little bit of a break i think our um our energies can be a little bit you know we can we can rest a little bit and do perhaps smaller you know fewer than 56 hours in a weekend events and uh but still you know get i mean as i said to you one day dennis i still we could we could still do make maybe lemonade shooters once in a while you know um small you know joint events but but i think we've done what we wanted to do and it's been meaningful to all of us um and and but i think everything that we have provided we will continue to provide in our two platforms and hopefully sometimes together but not necessarily in this big gigantic way which you know honestly does use up a whole lot of energy and resources for all of us that and we're all tired i sort of look forward to the fact that in 10 years we're going to look back and people are going to say do you remember the lemonade conference do you remember that and it was so big and exciting and sometimes it's okay to let things go they it there was a reason we did it and it wasn't we already offered tons of education you know as you said it's not like the education goes away but the lemonade conference was such a special thing and we're going to keep it that special thing by wrapping it up as we're all sort of working our way into this pandemic and getting i hate to say comfortable with it but it's been three years margie

i did not expect this to be the rest of our lives i mean who knows what our futures all look like but there are other beverages there are other beverages god and conquer you know we who knows so next it'll be the margarita conference and then after that we're going to have the ipa conference if i'd known the margarita conference was even an option i would have just canceled the lemonade conference after the first one we gotta hear that oh man all right so kind of the sad stuff about this being the last one but um it's still exciting right there's still good stuff to look forward to um so any speakers or talks that you're particularly excited about anything you guys want to share that attendees can expect this year so you know i did something really unusual i actually did a little preparation for this podcast usually i just show up you know and are we sure this is denise do you want the questions in advance no i said unless you're gonna like go crazy wild it's gonna be fine it'll be okay anyway but in my efforts to be a professional i went ahead and reviewed the schedule now i've already obviously seen the schedule i know it but watching it all in one place okay so you're not getting off without listening to me because here i am sitting here looking at friday friday is one of three days so let's let's look at the kind of thing we're going to talk about when i want you to ask yourself are you a professional has been around 30 years you've seen it all done it all no you have not we have something for you are you like literally pet parent no professional training interest we got something for you and are you somewhere in between are you a pet dog trainer with one year five years 10 years 20 years are you a sport enthusiast i'm looking at this lineup and all i can say is these talks are incredible because they bridge those lines it's not like well you won't understand uh developing behavior management plans for challenging environments if you don't have the basics because anything you learn in the challenging environment you can obviously apply in a more simple environment there's one probiotics for behavioral health anybody can benefit from that topic raising and training a whiz kid performance puppy anybody can benefit from information about raising a puppy dogs healing dogs using social facilitation and behavior modification many many many of us do elements of training and behavior modification but to learn the details as trish helps us understand what a dog can do to help another dog recover who fundamentally no longer

trust humans that's that's very important and interesting stuff to me arousal problems this is a hot topic these days so how do you solve arousal problems with stations and platforms if you're a sophisticated user you're going to like that if you're an entry-level user you're going to like that precision healing workshop hey hey that's me yeah if you got a beagle that needs whipping into shape i will expect you front and it won't work it won't work front and center margie revisiting reactive rover so we're going to talk here we i'm not christina spalding is going to talk about what does it mean when we use that term but maybe more importantly now now that we've defined it in the in the sciencey sense what do we know now to help us move forward with reactive dog that's important stuff back chaining the only chain your dog needs if you want to do complex behavior you want to learn about that doesn't matter if your dog sports competitor or if you just want super cool tricks reward ends the perfect spot for prevention and problem solving so this is about very that is sophisticated now you're pushing into the okay you got the basis of shaping and clicker training how are you going to maximize every second of your training session for your dog and then the lunchtime panel mental health for the reactive dog so talking about that's with amy cook sarah strumming and sophie lu anybody can watch that it's free publicly available doesn't matter if you attend the conference but they're going to talk about how trainers can handle errors in training in a positive way now guys that was the morning i i can't be i can't go through the whole schedule that's friday morning what i just described so you still got friday afternoon saturday morning saturday afternoon sunday morning you get i guess i don't have to go through all of them you probably have the basic days of the week i'm just blown away by the um quality of these and i know i shouldn't say this but in my opinion this is our strongest lineup the um not necessarily presenter wise i i think the topics do an amazing job of targeting so many different types of people who can appreciate them and come together and say wow that's that's super cool i think lots of people are going to be interested in uh learning about these topics so i'm kind of all all at twitter right now well we kind of i mean i think what we did was we sort of said if this is the last one we're going to make it a cannonball of an exit you know and so we we sort of said you know what what are there's so many sophisticated

and fun and playful and serious topics here that are being addressed on so many levels of experience and sophistication that i think you're right i mean i do think that there is nobody that won't benefit from this and everybody will benefit from this and the fact that they're there and well you know everybody has them available for at least a year in both the fenzy and iabc foundation accounts and so you can look at these for ever if you have an active account for that long or for at least a year and so having this stuff available to reference i think is is one of the really important aspects of these things because they're deep some of them are thick some of them are not so thick and some of them but if you want to go back and look at something you can and that's that's pretty important yeah i was trying to figure out being the ceo of fdsa i would like personally i want to be able to see all of them in real time i want to see all three presentations in every track you just need to get more tvs yeah i'm not sure how how how could we make that work out for me i know the rest of the people have to watch i don't think it would work out for you because because sometimes you can't do zoom i'm not sure i'm not sure this is going to work for you and then i have to compartmentalize my brain so i could take in the information about probiotics while learning about the reactive dogs oh oh yeah while teaching because i guess i gotta do one of those um that's going to be quite the party um but melissa my understanding is we actually are going to have access to the presentations in the morning yes so um in both libraries the recordings will publish the morning of the talk so if somebody um all of the pre-recorded versions have captions so that's an option for folks who want it or need it and uh that way you can pre-watch those kind of on your own schedule if need be and then come to the live bit for q a um or you can just attend them live and be there to watch them with the other folks that are watching them and um get in your questions and have the percentage answer them oh i wouldn't i think a lot of people don't know this but i want to say that the iaabc foundation is not a member organization it's different than the iaabc you don't have to be a member of the iaabc foundation to be seeing your stuff in our accounts either so both fdsa and iaabc foundation are available to whoever gets these you know buys the conference or whatever but it's not a member organization thing so just like with fancy you know um it's it's yours for the for the viewing

whenever you want so don't be shy go into both while i'm thinking about it the presentations are all searchable so what that means is if let's say somebody said something about a specific probiotic name and you couldn't remember it but you knew it started with an asper right you could type in asper and search and everywhere that was mentioned in the webinar it will take you directly to that point in the webinar that is a huge benefit especially six months later when you know somebody talked about something you how did she handle reactivity around cars you can go back and you can search that and you can find it it's an amazing amazing we have volunteers that are that are dedicating themselves to making sure that all of those things are accurate right now and they they're unsung heroes they really are it's quite a job all of those terms are in there they're doing a great job yeah it's quite a job so you'll have access to this material in the two libraries and um you'll also get some ceus if that's your thing if you need them i don't do you do you know the details margie of how it's working this year i just know they're good for they're good for three years there are something like 400 000 ceus for this conference but depending on the organization 450 000 but uh they're good for three years and uh and so and this year we've even triple checked all of the presenters to make sure that the questions and the answers they gave us are accurate so well that's that's a benefit that's a benefit so what are you going to do educate geniuses they're not always right so i think the full price is uh 229 so if you need ceus i can almost guarantee you that you're going to have a hell of a time finding a conference for 229 that will provide you with all the ceus could possibly hold for every organization for three years and entertain you and educate you and all of these uh exceptionally nice side benefits so you know you got you have to show up you must enroll it you must this is not optional you must you must i am insisting i am going to show up at your door and i'm going to knock and ask why you have not signed up yet you must enroll get your seat let's do this and also it's what around the well you're putting this out on friday it's like the fifth you guys you don't have much time you only have a few days so it's time if you haven't done it and you're doing your procrastinator thing i love you anyway but you need to get enrolled it is time to get signed up um speaking of that do we want to mention that we're extending the scholarship

deadline through monday so let's not mention that melissa okay let's not mention that don't tell him that wait we just did quick thing about scholarships scholarships have been fundamental to fdsa since the day we opened our doors 10 years ago and when margie and i talked about it there was no question about the fact that there would be scholarships offered education is important it's so important we feel highly committed always have always will to accessible education if this conference is not in your budget and please don't get into the somebody needs it more than me let's not do that if this conference is not in your budget then you ask for a scholarship and you use that scholarship and we're proud that you're here and with us and you should be proud of yourself for seeking out education if you need a scholarship get the scholarship so another thing that we kind of haven't worked into all of this yet but we're doing something new this year um we're doing three workshop style talks uh do we want to talk a little bit about that i will because i'm doing i'm doing i'm doing one of them so i guess i might want to like start paying attention in those three talks in addition to giving you information you're going to be given very specific steps to work on step one step two step three like this and then there's going to be a period of time like you know 10 ish minutes or something where you are going to get up from your computer go find your dog and try it out you can review the steps because remember you already have the presentation from the morning so you don't have to memorize it or remember you just have to pull it up you're going to try it and then you're going to say it didn't work right because that's that's that's the nature of the beast no problem after the 10 minutes there's going to be a q a and you can come back and say to me for example i tried your pocket hand and my dog's head was far away from my body and then i am going to cheerfully tell you your dog's head cannot be far away from your body if the pocket you made next to your side was less than four inches and remember it has to be really close to your body and you're going to say oh my god you're a genius and i'm going to say that's why they pay me to be here i think we've already done this presentation we don't need to know most presentations you get the information you go away and then maybe you're a little frustrated if you can't supply it especially when it's very specific this is going to give you an opportunity to pick up the step where you're at because some of your dogs are going to know some of the things

that i describe already um and it's your chance to grab me and say you know i'm not i'm not i'm not succeeding and oh what the hell even if uh you've already done my presentations and you know this stuff and you're stuck in a more advanced step i'll probably be good for that so go ahead and ask me and during that 10 ish minutes when people are off training their dogs if you're like rocket science fast you already did it and you're back at the computer or you just kind of pretended like you did but you didn't really because you already knew the questions you had no problem you can ask questions during that 10 minutes and we will um chat about that or frankly anything you want because it's not usually a problem getting me to talk there are on occasions issues getting me to shut up so the fact that i have a 10 minute extra window if i always do i'd come with your questions about this precision healing stuff and i'll i'll give you what i can um so we're kind of excited there's three of us who will be doing this uh amy cook play with the way so you're going to get down on the ground and play with your dog i'm going to do precision healing and now you're going to stand up and act like an adult and sarah brusky is what is she doing what's her topic uh that is a great question i don't know off the top of my head but i can look it up well then well then she has all the power sarah's doing happy holds so she's working on um holds oh and that's excellent because that's a great like first step kind of a thing so you can come back and say he keeps dropping it off my foot and she is going to give you some ideas for that so actually the workshop thing is kind of cool um looking forward to getting to chat with some people about that good stuff all right so you mentioned kind of in some of the information on this being the last year um both organizations still have a ton of educational opportunities a bunch of options kind of coming out and currently available um do you guys you just want to talk a little bit about the various organizations what you guys have going on and what what's on offer margie you want to start yeah i'm actually we have so much really exciting going on with the foundation the iaBC foundation does have obviously education we've got you know jim crosby's forensics of aggression course and we've got canine social behavior with camille ward and we've got christina spalding's courses um which are incredible including fundamentals of ethology all sorts of other courses that are going on cat behavior consulting members mentorship with katina

jones and other mentorships including beginning behavior consulting for those who wanted to get into it but the foundation is also um sort of a human animal and animal well-being place that we're building and we have um some programs the darwin's arc cancer project we are hosting the group for people whose dogs unfortunately have cancer the darwin's arc team is doing a lot of research on cancer not just the genomics of it but also with questionnaires learning about how people make decisions about treating their dogs cancer people who have had cancer do they make different decisions about treating their dogs and the foundation is um is hosting the facebook group that offers support and information for those people that are enrolled in it darwinsarc.org their website um we have a diversity equity and inclusion initiative going on right now that is quite big and we're gathering as much data as we can to then give freely to all organizations that want it and um there is a a questionnaire that we're encouraging people to fill out and we're doing listening sessions um we're going to be doing a facebook live in march so um iaabcfoundation.org is our website and there'll be more information there if you go to look at our different programs um we also have access academy where we're going to be providing education free of charge to incarcerated people who are doing a lot of dog training but not necessarily getting um uh sort of ongoing quality education that can help them in their careers if they do get out and if they don't get out just help them with their interest in training um so we're trying to do a whole lot for people and for people that work with animals um in in amplifying the good and amplifying opportunity and and it it feels very important to us that we bring our community as much opportunity and access as possible and so you know we really uh hope that people will join us kind of in this what feels like a really exciting and important next step in the development of iaabc and the iaabc foundation um and and so come to our courses are are incredible as are femsies and so you know we we hope that you'll look at all of these and see the difference and the incredible variety that all of our communities have to offer so iaabcfoundation.org and of course the iaabc journal um is part of of the foundation's work as well soon changing its name to the iabc foundation journal um is there for free for everybody peer-reviewed articles i love how much iaabc is focused on what you do the foundation it is education

it's about making things better and you guys do a fantastic job of covering a lot of range and trying to make it a better place in the dog world so i really i salute what you do there and appreciate you and i'm really proud actually that that you and us that we are the organizations that partnered because i just feel so good about you know um it's not public private really but fdsa is clearly a private organization um you hear this people talking about how organizations can come together i'm just going to say this i normally don't bring up stuff like this but i'm going to say it the first year we didn't know if we would lose money on the lemonade conference and fdsa said they would cover the difference so we said if it ended up being a loss that that was fine we did a little calculation and math and we decided that you know that's part of giving back to your community is sometimes you take some risk and um but iaabc did not require that going in it was just that iaabc was in a tight spot very tight spot because you were losing your funding and fdsa as a responsible community partner um was in a better place to make that decision and so we did and i think that was great and um our classes if people want to look them over they're highly complimentary uh we do different things with different focuses originally fdsa was very dog sports focused and i will say that that has changed over time we've expanded into behavior but we approach it differently um we are very gosh i hate to use this word but regimented you know we're regimented february 1st we have six weeks of classes april 1st we have structure we thursday nights are the webinars 3 p.m and 6 p.m every month we do somewhere between four and eight workshops they're very structured very reliable um and they are highly complimentary to what iaabc does which is you know a little bit more focused on that pet professional who really wants to be the best behavior consultant out there and we don't spend a lot of time in that area we definitely focus more in the straight up pet parent because we have a whole video library for pet parents the dog sports community the pet professional who wants to take a class on something like um you know wellness for the performance dog and such but um super complimentary and uh super excited that you're out there with us well and really you allowed us to have a lot of opportunities you wouldn't have gotten and you you were our seat belt you know at a time when yep we were we were sliding and so the the ability of our teams to to say what the hell let's let's try this i mean i

don't i don't know that anybody you know really understands what a risk we took and and um and how grateful we are to have partnered with you guys and to have had you guys be the seat belt you know it was really meaningful when you said that yep if we lose money we'll cover it that was incredible and uh will never be forgotten by a very grateful community so uh so we're we're just you know it i do i i probably people listening this are like jesus christ would you guys get a room but but you know i mean i i really do think that uh that we have just we're proud of what we've done we're proud to have done it with you we're grateful for the opportunity we're very grateful for the community that we built that now knows about you and knows about us and um and you know and we have this cross community now that we didn't have before and it's exciting moving forward and and it's a little sad to leave it but it also means that okay fine we get like 400 million hours back that we can look work towards other things you know so uh i just i'm grateful to have had this opportunity i'm grateful to the people that attended really without that of course this would not be um and just really happy that we have done those volunteers to say they worked hard would be such an understatement um you can't you really cannot imagine the hundreds of hours of um volunteer and fdsa staff time that went and continues to go into this event so my heartfelt from the bottom of my heart thank you to every person who's helping us out especially that first year when the hours were long and there was more work than we really i really knew what we were getting into but you guys are just superstars yeah really truly and still i mean the hours are still really long let's not lie yes we work them we work them and we chain them and we at least we don't pay them and that's what's important yeah they work terribly long hours but at least they get nothing for it they're just good people and that's really great so thank you to all of all the lemonade volunteers what incredible people to kind of round things out ladies not that you you haven't both already done this a little bit but any other takeaways that either of you want to share from hosting the conference three years in any lessons oh god i mean what haven't we covered i mean is anybody still listening because at this point they've walked away a little bit nauseous like they've had too much cotton candy you know what i mean it's like they're gonna be feeding it but just that i think that moving

forward i i you know i don't i think that we could do some really fun things on a maybe smaller basis you know like maybe not 56 hours at a time but um but i do think that what this shows me is that shows us i think is that there's really fun things we could do if we just say yes you know all good improv is based on saying yes and you know and so do you want to do something together yes and let's make it even bigger than we even ever imagined it and i think yes and is always the answer um the tis stuff and i think yes and got us some really great new friends and opportunities and audiences and and yes and is what i'd like to keep doing moving forward with you guys you know who knows what we'll come up with and what beverages we will explore look look you're there being all lofty i'm going to get really like down in the dirt you said something that's important and it was about food snacks you specifically mentioned cotton candy but that's not what i want to talk about it is important to keep yourself fed and hydrated through the lemonade conference so make sure you head to the store purchase appropriate snacks and then join the lemonade conference uh facebook group because what will happen is as you are eating your your morsels and washing them down you're going to be hanging out with other people who's going to be watching the same things as you you're going to be sitting in that that room that webinar room chatting with other people and going oh my goodness so great to see you here what do you think about this make it an event and you really can't have an event if you're not eating and drinking so i drink what you want valentine's weekend so that can't be on sale valentine's candy on sale get the candy get the lemons get the things you need to be very comfortable because three days is a long time and a lot of information and sugar is good for the brain i'm sure somebody will talk about it helps with the energy right the brain energy there's science there somewhere so and you know throw in a little protein for good measure like beef jerky or something like that um but anyway so get yourself get yourself all set up for the weekend get registered and super excited to see you there that was very helpful of you jenise that was very helpful yeah because there you are saying all the like lofty the lofty things i felt like man what am i going to say now you're thinking of their health i think that's all right well thank you both so much for carving out some time to do this tonight um i appreciate it thank you very much melissa always good to see you and thank you to all

our listeners for tuning in we will be back next week with shade white celda talk about toy play if you haven't already subscribed to our podcast in itunes or the podcast app of your choice to have our next episode automatically downloaded to your phone as soon as it becomes available today's show is brought to you by the fancy dog sports academy special thanks to denise benzi for supporting this podcast music provided royalty free by ben sounds.com the track featured here is called buddy audio editing provided by chris lang thanks again for tuning in and happy training you